Deputy Director, Youth Communication New York


Full Time


Commensurate with Experience








242 W 38th St. 6th fl.
New York NY 10018


Youth Communication (YC) is seeking a Deputy Director, a new position to help scale up the use of its story-based programs and professional services. The Deputy Director, in partnership with the Executive Director, will have major responsibility for selling those programs and services directly to schools, government agencies, and community-based youth programs, and for increasing foundation support. S/he will also work closely with several other staff to identify potential customers and funders, determine their needs and how YC’s programs and services can meet them, and enlist them in supporting or purchasing YC programs.

YC currently raises $1 million in foundation grants each year and earns $125,000 from sales of products and services. Over the next three years, under the leadership of the new Deputy Director, we expect to double our sales targets and increase philanthropic support by 30%.

This role requires someone who is entrepreneurial, creative, highly self-directed, hands-on, with a proven track record of closing sales and/or securing customers and funders, and who is passionate about our mission.

Key Functions

The Deputy Director has duties in three main areas: sales, fundraising/ development, and program.

Sales (65%)

• Identify and cultivate new customers among schools, CBOs, and government agencies for YC’s professional development services and products.

• Communicate with and cultivate existing customers for repeat sales and upselling.

• Identify and cultivate third-party payers, such as foundations or intermediary organizations, that see the value in our programs and services.

• Meet or exceed annual revenue goals.

• Ensure high levels of customer satisfaction through excellent sales service.

• Work collaboratively and creatively with YC’s marketing and communication staff to create and disseminate messages that convey the value of our programs and services— via YC’s websites, social media and brochures, and other collateral materials.

• Track sales goals on a monthly, quarterly and yearly basis in Pipedrive.

• Represent YC to the public in meetings and speaking engagements, marketing our revenue-generating services.

Fundraising/Development (25%)

• In collaboration with the Executive Director and the COO, develop and implement a comprehensive fundraising plan that will enable YC to meet its goal of scaling the impact of its programs and services.

• Identify, research, and investigate new opportunities for funding, in collaboration with the Executive Director and COO, from a wide variety of philanthropic sources, with a focus on stakeholders who are willing to invest in YC’s vision of story-based professional services.

• Represent Youth Communication in development meetings.

Program Related (10%)

• Collaborate with YC program directors to:

o ensure that program services are aligned with sales and organizational goals;

o identify new customer needs for which we can develop new programs and services that support our strategic direction.

• Assess reports from evaluations of our programs and customer testimonials and determine how to integrate them into sales efforts.

The ideal candidate will have the following skills and background:

• Passion for YC’s mission and purpose and an ability to communicate this passion to others;

• Substantial leadership experience in a non-profit, government, philanthropy, or social entrepreneurial sector;

• Sales and marketing experience and track record of closing sales and/or securing customers and funders;

• Excellent communication skills, both written and oral, with the ability to represent the organization to a wide range of stakeholders and constituencies;

• Knowledge of the NYC and national educational and youth development landscape;

• Knowledge of youth development and education foundation landscape;

• Familiarity with the challenges of educators who work with marginalized teens;

• Strong public speaking and presentation skills.

About YC

YC’s programs help educators engage their hardest-to-reach students so those young people can strengthen the social and emotional skills and literacy skills that will help them graduate from high school, get jobs, succeed in college, and contribute to their communities. YC’s professional development training and curricula are based entirely on true stories written by teens in YC’s intensive writing workshops. That makes YC’s programs and services exceptionally engaging. We are a small team with an audacious vision: tens of thousands of in-school and out-of-school educators will use our programs to support the success of hundreds of thousands of students.

YC offers two related strands of professional services: story-based training, and story-based curricula. In the first strand, we help staff improve their general youth development skills through our story-based professional development. For example, staff learn to run Circle-based discussions, facilitate gender awareness, and use a strengths-based approach to working with youth. Staff who participate develop greater empathy for struggling teens, enhance their own social and emotional skills and learn to work with young people from a strengths-based perspective.

In the second strand, we train staff to use our story-based curricula to help teens strengthen social and emotional skills and literacy skills. Our current curriculum programs, four of which we completed this year, focus on girls’ empowerment, positive masculinity, career readiness, social and emotional learning for middle and high school age youth, resilience, and conflict resolution. Several have won major national curriculum prizes. The response to these programs has been exceedingly positive. We are now poised to generate the sales income and seek the foundation support that will allow us to significantly scale this work.


Please email a cover letter and resume to Please, no phone calls. Candidates will be contacted for interviews on a rolling basis. We are unable to respond to all applications.




4-year degree

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Shari Walker
About Shari Walker 2 Articles
Shari is a keynote speaker within L.A. County and a recent graduate of California State University Northridge. She has combined her experience as an emancipated foster youth with her passion to create social change through journalism and media.